:root {
  --ink: #11182d;
  --ink-soft: #202b4f;
  --teal: #3d9f9b;
  --teal-dark: #1e7774;
  --gold: #d7a23f;
  --gold-soft: #efd393;
  --purple: #76509a;
  --cream: #f7f2e8;
  --paper: #fffdf8;
  --white: #ffffff;
  --muted: #667085;
  --line: rgba(17, 24, 45, 0.14);
  --shadow: 0 22px 60px rgba(17, 24, 45, 0.12);
  --radius-lg: 32px;
  --radius-md: 22px;
  --radius-sm: 14px;
  --shell: min(1180px, calc(100% - 40px));
}

* {
  box-sizing: border-box;
}

html {
  scroll-behavior: smooth;
}

body {
  margin: 0;
  color: var(--ink);
  background: var(--paper);
  font-family: Inter, ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", sans-serif;
  line-height: 1.6;
  text-rendering: optimizeLegibility;
}

img {
  display: block;
  max-width: 100%;
}

button,
input,
textarea {
  font: inherit;
}

button,
a {
  -webkit-tap-highlight-color: transparent;
}

a {
  color: inherit;
}

.shell {
  width: var(--shell);
  margin-inline: auto;
}

.sr-only {
  position: absolute;
  width: 1px;
  height: 1px;
  padding: 0;
  margin: -1px;
  overflow: hidden;
  clip: rect(0, 0, 0, 0);
  white-space: nowrap;
  border: 0;
}

.skip-link {
  position: fixed;
  top: 12px;
  left: 12px;
  z-index: 1000;
  transform: translateY(-160%);
  padding: 10px 16px;
  border-radius: 999px;
  color: var(--white);
  background: var(--ink);
  text-decoration: none;
}

.skip-link:focus {
  transform: translateY(0);
}

.site-header {
  position: sticky;
  top: 0;
  z-index: 100;
  background: rgba(255, 253, 248, 0.88);
  border-bottom: 1px solid transparent;
  backdrop-filter: blur(18px);
  transition: border-color 180ms ease, box-shadow 180ms ease;
}

.site-header.is-scrolled {
  border-color: var(--line);
  box-shadow: 0 10px 30px rgba(17, 24, 45, 0.06);
}

.header-inner {
  min-height: 78px;
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 24px;
}

.wordmark {
  display: inline-flex;
  align-items: baseline;
  font-size: clamp(1.35rem, 2vw, 1.72rem);
  letter-spacing: -0.05em;
  text-decoration: none;
  font-weight: 760;
}

.wordmark-clara {
  color: var(--gold);
}

.wordmark-wide {
  color: var(--teal-dark);
}

.site-nav {
  display: flex;
  align-items: center;
  gap: 24px;
  font-size: 0.94rem;
  font-weight: 650;
}

.site-nav a {
  text-decoration: none;
}

.site-nav a:not(.nav-cta) {
  color: var(--ink-soft);
}

.site-nav a:not(.nav-cta):hover,
.site-nav a:not(.nav-cta):focus-visible {
  color: var(--teal-dark);
}

.nav-cta {
  padding: 10px 16px;
  border-radius: 999px;
  color: var(--white);
  background: var(--ink);
}

.menu-toggle {
  display: none;
  width: 44px;
  height: 44px;
  padding: 10px;
  border: 0;
  border-radius: 12px;
  color: var(--ink);
  background: transparent;
}

.menu-toggle span:not(.sr-only) {
  display: block;
  height: 2px;
  margin: 5px 0;
  background: currentColor;
  transition: transform 180ms ease, opacity 180ms ease;
}

.hero {
  position: relative;
  overflow: hidden;
  padding: 94px 0 82px;
  background:
    radial-gradient(circle at 12% 18%, rgba(61, 159, 155, 0.14), transparent 28rem),
    radial-gradient(circle at 92% 25%, rgba(215, 162, 63, 0.18), transparent 26rem),
    linear-gradient(180deg, #fffdfa 0%, #f8f3e9 100%);
}

.thread {
  position: absolute;
  width: 520px;
  height: 520px;
  border: 2px solid rgba(118, 80, 154, 0.18);
  border-radius: 45% 55% 65% 35%;
  pointer-events: none;
}

.thread-one {
  top: -340px;
  right: 16%;
  transform: rotate(18deg);
}

.thread-two {
  bottom: -440px;
  left: -130px;
  transform: rotate(-24deg);
}

.hero-grid {
  position: relative;
  display: grid;
  grid-template-columns: minmax(0, 1fr) minmax(420px, 0.92fr);
  gap: 72px;
  align-items: center;
}

.eyebrow {
  margin: 0 0 14px;
  color: var(--teal-dark);
  font-size: 0.78rem;
  font-weight: 820;
  letter-spacing: 0.14em;
  text-transform: uppercase;
}

h1,
h2,
h3,
p {
  margin-top: 0;
}

h1,
h2 {
  letter-spacing: -0.045em;
  line-height: 1.04;
}

h1 {
  max-width: 780px;
  margin-bottom: 24px;
  font-size: clamp(3rem, 6.4vw, 5.8rem);
}

h2 {
  margin-bottom: 22px;
  font-size: clamp(2.2rem, 4.5vw, 4rem);
}

h3 {
  line-height: 1.25;
}

.hero-lead {
  max-width: 680px;
  margin-bottom: 30px;
  color: #3f4b68;
  font-size: clamp(1.08rem, 1.8vw, 1.28rem);
}

.hero-actions {
  display: flex;
  flex-wrap: wrap;
  gap: 14px;
}

.button {
  display: inline-flex;
  min-height: 50px;
  align-items: center;
  justify-content: center;
  padding: 0 21px;
  border: 1px solid transparent;
  border-radius: 999px;
  text-decoration: none;
  font-weight: 780;
  cursor: pointer;
  transition: transform 160ms ease, box-shadow 160ms ease, background 160ms ease;
}

.button:hover {
  transform: translateY(-2px);
}

.button-primary {
  color: var(--white);
  background: var(--ink);
  box-shadow: 0 12px 26px rgba(17, 24, 45, 0.17);
}

.button-secondary {
  color: var(--ink);
  border-color: var(--line);
  background: rgba(255, 255, 255, 0.72);
}

.hero-promise {
  margin-top: 28px;
  color: var(--gold);
  font-size: 0.86rem;
  font-weight: 850;
  letter-spacing: 0.14em;
  text-transform: uppercase;
}

.hero-art-wrap {
  position: relative;
  padding: 22px;
  border: 1px solid rgba(17, 24, 45, 0.1);
  border-radius: var(--radius-lg);
  background: rgba(255, 255, 255, 0.74);
  box-shadow: var(--shadow);
  transform: rotate(1.2deg);
}

.hero-art {
  width: 100%;
  aspect-ratio: 16 / 9;
  object-fit: cover;
  border-radius: calc(var(--radius-lg) - 10px);
}

.hero-art-label {
  position: absolute;
  top: 8px;
  right: 28px;
  z-index: 2;
  padding: 8px 12px;
  border-radius: 999px;
  color: var(--white);
  background: var(--purple);
  font-size: 0.78rem;
  font-weight: 760;
}

.art-caption {
  margin: 15px 8px 1px;
  color: #556078;
  font-size: 0.9rem;
}

.principles {
  border-block: 1px solid var(--line);
  background: var(--ink);
}

.principle-grid {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
}

.principle-grid article {
  min-height: 252px;
  padding: 36px 28px;
  color: var(--white);
  border-right: 1px solid rgba(255, 255, 255, 0.13);
}

.principle-grid article:last-child {
  border-right: 0;
}

.principle-number {
  color: var(--gold-soft);
  font-size: 0.76rem;
  font-weight: 800;
  letter-spacing: 0.15em;
}

.principle-grid h2 {
  margin: 42px 0 12px;
  font-size: 1.36rem;
  letter-spacing: -0.02em;
}

.principle-grid p {
  margin: 0;
  color: rgba(255, 255, 255, 0.72);
  font-size: 0.94rem;
}

.section {
  padding: 112px 0;
}

.section-soft {
  background: var(--cream);
}

.split-grid {
  display: grid;
  grid-template-columns: minmax(0, 1.05fr) minmax(360px, 0.78fr);
  gap: 72px;
  align-items: center;
}

.split-section p:not(.eyebrow),
.story-copy p {
  color: #4a5670;
  font-size: 1.05rem;
}

.check-list {
  display: grid;
  gap: 13px;
  padding: 0;
  margin: 30px 0 0;
  list-style: none;
}

.check-list li {
  position: relative;
  padding-left: 32px;
  font-weight: 650;
}

.check-list li::before {
  content: "✓";
  position: absolute;
  left: 0;
  top: -1px;
  color: var(--teal-dark);
  font-weight: 900;
}

.quote-panel {
  position: relative;
  overflow: hidden;
  padding: 48px;
  border-radius: var(--radius-lg);
  color: var(--white);
  background:
    radial-gradient(circle at 100% 0%, rgba(61, 159, 155, 0.38), transparent 18rem),
    var(--ink);
}

.quote-mark {
  margin: 0;
  color: var(--gold);
  font-family: Georgia, serif;
  font-size: 7rem;
  line-height: 0.72;
}

.quote-panel blockquote {
  margin: 26px 0 26px;
  font-size: clamp(1.55rem, 3vw, 2.45rem);
  font-weight: 760;
  line-height: 1.18;
  letter-spacing: -0.035em;
}

.quote-note {
  margin: 0;
  color: rgba(255, 255, 255, 0.66);
  font-size: 0.9rem;
}

.section-heading {
  max-width: 800px;
  margin-bottom: 54px;
}

.section-heading > p:last-child {
  color: #566078;
  font-size: 1.06rem;
}

.shopper-grid {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 18px;
}

.feature-card {
  min-height: 290px;
  padding: 30px;
  border: 1px solid rgba(17, 24, 45, 0.1);
  border-radius: var(--radius-md);
  background: rgba(255, 255, 255, 0.72);
}

.feature-icon {
  display: inline-grid;
  width: 48px;
  height: 48px;
  place-items: center;
  border-radius: 15px;
  color: var(--teal-dark);
  background: rgba(61, 159, 155, 0.13);
  font-size: 1.4rem;
}

.feature-card h3 {
  margin: 34px 0 12px;
  font-size: 1.16rem;
}

.feature-card p {
  margin-bottom: 0;
  color: #5e687d;
  font-size: 0.94rem;
}

.demo-section {
  background:
    linear-gradient(180deg, rgba(255,255,255,0.92), rgba(247,242,232,0.8)),
    radial-gradient(circle at 75% 20%, rgba(118, 80, 154, 0.1), transparent 25rem);
}

.demo-tabs {
  display: inline-flex;
  gap: 6px;
  padding: 6px;
  margin-bottom: 24px;
  border: 1px solid var(--line);
  border-radius: 999px;
  background: var(--white);
}

.demo-tabs button {
  padding: 10px 18px;
  border: 0;
  border-radius: 999px;
  color: #59637a;
  background: transparent;
  font-weight: 730;
  cursor: pointer;
}

.demo-tabs button[aria-selected="true"] {
  color: var(--white);
  background: var(--ink);
}

.demo-panel {
  padding: 28px;
  border: 1px solid var(--line);
  border-radius: var(--radius-lg);
  background: rgba(255,255,255,0.86);
  box-shadow: 0 20px 70px rgba(17, 24, 45, 0.08);
}

.feed-toolbar,
.traffic-header {
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 20px;
  margin-bottom: 22px;
}

.live-dot {
  display: inline-block;
  width: 8px;
  height: 8px;
  margin-right: 8px;
  border-radius: 50%;
  background: var(--teal);
  box-shadow: 0 0 0 6px rgba(61, 159, 155, 0.12);
}

.demo-badge {
  display: inline-flex;
  padding: 6px 10px;
  border-radius: 999px;
  color: #624680;
  background: rgba(118, 80, 154, 0.12);
  font-size: 0.75rem;
  font-weight: 760;
}

.maker-feed {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 18px;
}

.maker-card {
  overflow: hidden;
  border: 1px solid var(--line);
  border-radius: var(--radius-md);
  background: var(--white);
}

.maker-art {
  display: grid;
  min-height: 200px;
  place-items: center;
  color: rgba(255,255,255,0.94);
  font-size: 2.8rem;
  font-weight: 860;
}

.art-wood {
  background:
    repeating-linear-gradient(110deg, rgba(255,255,255,0.08) 0 7px, transparent 7px 16px),
    linear-gradient(135deg, #76543b, #b7804f);
}

.art-yarn {
  background:
    radial-gradient(circle at 25% 35%, rgba(255,255,255,0.25), transparent 8rem),
    linear-gradient(135deg, #76509a, #b88fd6);
}

.art-paint {
  background:
    radial-gradient(circle at 60% 45%, rgba(255,255,255,0.28), transparent 7rem),
    linear-gradient(135deg, #3d9f9b, #e0b557);
}

.maker-card-body {
  padding: 20px;
}

.maker-meta {
  display: flex;
  justify-content: space-between;
  gap: 12px;
  color: var(--muted);
  font-size: 0.75rem;
  font-weight: 700;
}

.maker-card h3 {
  margin: 15px 0 9px;
}

.maker-card p {
  min-height: 72px;
  color: #606a7f;
  font-size: 0.9rem;
}

.card-footer {
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 12px;
}

.card-footer button {
  padding: 8px 12px;
  border: 1px solid var(--line);
  border-radius: 999px;
  color: var(--ink);
  background: var(--white);
  font-weight: 700;
  cursor: pointer;
}

.origin-layout {
  display: grid;
  grid-template-columns: minmax(320px, 0.82fr) minmax(0, 1.18fr);
  gap: 42px;
  align-items: center;
}

.origin-product {
  padding: 22px;
  border-radius: var(--radius-md);
  background: var(--cream);
}

.origin-visual {
  display: grid;
  min-height: 300px;
  margin: 16px 0 22px;
  place-items: center;
  border-radius: 18px;
  color: var(--white);
  background:
    linear-gradient(120deg, transparent 0 35%, rgba(255,255,255,0.12) 35% 50%, transparent 50%),
    var(--purple);
  font-size: 1.1rem;
  font-weight: 820;
  letter-spacing: 0.18em;
}

.origin-product h3 {
  margin-bottom: 6px;
}

.origin-price {
  margin: 0;
  color: var(--teal-dark);
  font-weight: 800;
}

.origin-label {
  margin-bottom: 10px;
  color: var(--gold);
  font-size: 0.78rem;
  font-weight: 820;
  letter-spacing: 0.12em;
  text-transform: uppercase;
}

.origin-details > p:not(.origin-label) {
  color: #5c667d;
}

.origin-list {
  margin: 28px 0 0;
}

.origin-list div {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 18px;
  padding: 15px 0;
  border-top: 1px solid var(--line);
}

.origin-list dt {
  color: var(--muted);
}

.origin-list dd {
  margin: 0;
  font-weight: 740;
}

.traffic-header h3 {
  margin: 12px 0 0;
  font-size: 1.5rem;
}

.traffic-header > p {
  max-width: 390px;
  margin: 0;
  color: #5d677d;
  text-align: right;
}

.traffic-grid {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 14px;
}

.metric {
  padding: 24px;
  border: 1px solid var(--line);
  border-radius: var(--radius-md);
  background: var(--cream);
}

.metric span,
.metric small {
  display: block;
  color: var(--muted);
}

.metric strong {
  display: block;
  margin: 13px 0 4px;
  font-size: 2.5rem;
  line-height: 1;
}

.diagnosis {
  display: flex;
  align-items: flex-start;
  gap: 16px;
  margin-top: 20px;
  padding: 20px;
  border-left: 4px solid var(--teal);
  border-radius: 0 16px 16px 0;
  background: rgba(61, 159, 155, 0.1);
}

.diagnosis-icon {
  color: var(--teal-dark);
  font-size: 1.45rem;
}

.diagnosis p {
  margin: 4px 0 0;
  color: #546078;
}

.story-section {
  color: var(--white);
  background:
    radial-gradient(circle at 10% 20%, rgba(118, 80, 154, 0.28), transparent 25rem),
    var(--ink);
}

.story-grid {
  display: grid;
  grid-template-columns: minmax(360px, 0.9fr) minmax(0, 1.1fr);
  gap: 72px;
  align-items: center;
}

.story-image {
  overflow: hidden;
  padding: 14px;
  border: 1px solid rgba(255,255,255,0.14);
  border-radius: var(--radius-lg);
  background: rgba(255,255,255,0.06);
}

.story-image img {
  width: 100%;
  border-radius: calc(var(--radius-lg) - 12px);
}

.story-copy .eyebrow {
  color: var(--gold-soft);
}

.story-copy p {
  color: rgba(255,255,255,0.72);
}

.story-callout {
  margin-top: 30px;
  color: var(--white) !important;
  font-size: 1.35rem !important;
  font-weight: 800;
}

.join-section {
  background: var(--cream);
}

.join-grid {
  display: grid;
  grid-template-columns: minmax(0, 0.9fr) minmax(400px, 0.72fr);
  gap: 76px;
  align-items: start;
}

.join-grid > div > p:not(.eyebrow) {
  color: #586278;
  font-size: 1.05rem;
}

.join-note {
  display: grid;
  gap: 4px;
  margin-top: 30px;
  padding: 20px;
  border-left: 4px solid var(--gold);
  background: rgba(255,255,255,0.7);
}

.join-note span {
  color: #5d677d;
}

.join-form {
  display: grid;
  gap: 20px;
  padding: 32px;
  border: 1px solid var(--line);
  border-radius: var(--radius-lg);
  background: var(--white);
  box-shadow: var(--shadow);
}

.join-form fieldset {
  padding: 0;
  border: 0;
}

.join-form legend,
.join-form > label {
  color: var(--ink);
  font-weight: 760;
}

.join-form label span {
  color: var(--muted);
  font-weight: 500;
}

.role-options {
  display: flex;
  flex-wrap: wrap;
  gap: 10px;
  margin-top: 10px;
}

.role-options label {
  display: flex;
  align-items: center;
  gap: 8px;
  padding: 10px 14px;
  border: 1px solid var(--line);
  border-radius: 999px;
  cursor: pointer;
}

.join-form input[type="email"],
.join-form input[type="text"],
.join-form textarea {
  width: 100%;
  margin-top: 8px;
  padding: 13px 14px;
  border: 1px solid rgba(17,24,45,0.2);
  border-radius: 12px;
  color: var(--ink);
  background: var(--paper);
}

.join-form input:focus,
.join-form textarea:focus {
  outline: 3px solid rgba(61,159,155,0.22);
  border-color: var(--teal);
}

.form-submit {
  width: 100%;
}

.form-status {
  min-height: 24px;
  margin: 0;
  color: var(--teal-dark);
  font-weight: 700;
}

.site-footer {
  padding: 48px 0;
  color: rgba(255,255,255,0.72);
  background: #0b1020;
}

.footer-grid {
  display: grid;
  grid-template-columns: 1.2fr 1fr 1fr;
  gap: 40px;
}

.wordmark-footer {
  margin-bottom: 8px;
}

.footer-grid p {
  margin: 0;
}

.footer-label {
  margin-bottom: 8px !important;
  color: var(--gold-soft);
  font-size: 0.76rem;
  font-weight: 820;
  letter-spacing: 0.12em;
  text-transform: uppercase;
}

@media (max-width: 980px) {
  .site-nav {
    position: absolute;
    top: calc(100% + 1px);
    left: 20px;
    right: 20px;
    display: none;
    padding: 18px;
    border: 1px solid var(--line);
    border-radius: 20px;
    background: var(--paper);
    box-shadow: var(--shadow);
  }

  .site-nav.is-open {
    display: grid;
  }

  .menu-toggle {
    display: block;
  }

  .hero {
    padding-top: 70px;
  }

  .hero-grid,
  .split-grid,
  .story-grid,
  .join-grid,
  .origin-layout {
    grid-template-columns: 1fr;
  }

  .hero-grid {
    gap: 48px;
  }

  .hero-art-wrap {
    max-width: 760px;
  }

  .principle-grid,
  .shopper-grid,
  .traffic-grid {
    grid-template-columns: repeat(2, 1fr);
  }

  .principle-grid article:nth-child(2) {
    border-right: 0;
  }

  .principle-grid article:nth-child(-n+2) {
    border-bottom: 1px solid rgba(255,255,255,0.13);
  }

  .maker-feed {
    grid-template-columns: 1fr;
  }

  .maker-card {
    display: grid;
    grid-template-columns: minmax(230px, 0.7fr) 1fr;
  }

  .footer-grid {
    grid-template-columns: 1fr 1fr;
  }
}

@media (max-width: 680px) {
  :root {
    --shell: min(100% - 28px, 1180px);
  }

  .header-inner {
    min-height: 68px;
  }

  .hero {
    padding: 54px 0 62px;
  }

  h1 {
    font-size: clamp(2.7rem, 15vw, 4.4rem);
  }

  h2 {
    font-size: clamp(2.1rem, 10vw, 3.3rem);
  }

  .section {
    padding: 80px 0;
  }

  .principle-grid,
  .shopper-grid,
  .traffic-grid,
  .footer-grid {
    grid-template-columns: 1fr;
  }

  .principle-grid article {
    min-height: auto;
    border-right: 0;
    border-bottom: 1px solid rgba(255,255,255,0.13);
  }

  .principle-grid article:last-child {
    border-bottom: 0;
  }

  .principle-grid h2 {
    margin-top: 24px;
  }

  .quote-panel,
  .join-form,
  .demo-panel {
    padding: 24px;
  }

  .maker-card {
    display: block;
  }

  .maker-art {
    min-height: 180px;
  }

  .demo-tabs {
    width: 100%;
    border-radius: 18px;
  }

  .demo-tabs button {
    flex: 1;
    padding-inline: 8px;
    font-size: 0.82rem;
  }

  .feed-toolbar,
  .traffic-header {
    align-items: flex-start;
    flex-direction: column;
  }

  .traffic-header > p {
    text-align: left;
  }

  .origin-list div {
    grid-template-columns: 1fr;
    gap: 3px;
  }

  .role-options {
    display: grid;
    grid-template-columns: 1fr;
  }
}

@media (prefers-reduced-motion: reduce) {
  html {
    scroll-behavior: auto;
  }

  *,
  *::before,
  *::after {
    animation-duration: 0.01ms !important;
    animation-iteration-count: 1 !important;
    transition-duration: 0.01ms !important;
  }
}